Designed, directed, and coordinated the Harry Potter-themed "Back to Hogwarts" shop-in-shop installations for Primark stores in London, Dublin, and Manchester. The Oxford Street location featured suspended Hogwarts envelopes, Great Hall-inspired arches, handcrafted wooden POS displays, and Harry Potter-style trophies and books. Though temporary, these immersive installations were highly successful, drawing significant customer attention with captivating window displays and enhancing the shopping experience