The FIA (Fédération Internationale de l'Automobile), the governing body of motorsport, works to protect the rights and promote the interests of motorists and motorsport enthusiasts. This style guide was crafted to define the core elements of the FIA brand for retail and fast fashion, with all graphics and visual content exclusively designed by me. It provides detailed guidelines for applying graphics and packaging across products for all ages—appealing to casual supporters and dedicated fans alike. The guide delivers a cohesive brand experience, ensuring FIA’s identity resonates with motorsport enthusiasts worldwide.