Building on the success of Harry Potter shop-in-shop experiences in London, Manchester, and Dublin, Primark brought the magic to Boston. The store features a striking digital screen showcasing the four house crests in a sleek, contemporary style, complete with wind effects and a soaring Hedwig. Back wall displays, inspired by the "Room of Requirement," include stacked crates, suitcases, globes, books, and handcrafted owls, creating a truly enchanting destination for fans and shoppers alike.