Designed, directed, and coordinated the Harry Potter-themed "Back to Hogwarts" shop-in-shop installations for Primark stores in London, Dublin, and Manchester. The Oxford Street location featured enchanting elements such as suspended Hogwarts envelopes, Great Hall-inspired arches, handcrafted wooden POS display units, stacked suitcases, and meticulously sourced Harry Potter-style trophies and books. Though no longer in place, these immersive installations were a resounding success during their tenure, with each space drawing significant customer attention and enhancing the shopping experience, including captivating window displays that became a hallmark of the concept.