In collaboration with PUMA, two ranges were developed: a Superman collection and a Tom and Jerry line. The Superman range showcased performance with mood boards, product concepts, and point-of-sale displays, incorporating the cape, colours, and shield to reflect PUMA's athletic identity. The Tom and Jerry collection brought fun and the thrill of the chase to kids' apparel and accessories, with dynamic designs like shoes featuring Tom on one side and Jerry on the other, perfectly aligning with PUMA's "FOREVER FASTER" tagline.